This project aims to answer two distinct but interrelated research questions. The first question deals with potential for displacement of traditional dominant media by innovative communication practices within the older audience of new media, requiring analysis of media repertoires and habits. The second relates to the effects, dynamics and level of globalization of this process, calling for a cross-national and longitudinal approach. Involving teams from seven countries this ACT mega-project offers a unique opportunity to create a comparative data set, as well as collect longitudinal data over a five year period, using the same group of participants.

The study draws upon Nimrod’s (2016) study of older audiences conducted in the context of EU COST Action IS0906 “Transforming Audiences, Transforming Societies”. Expanding this project, data will be collected on a biannual basis in seven countries (Austria, Canada, Denmark, Israel, Romania, Spain, and The Netherlands) during a five-year period (overall three waves).

The study is based on an online survey with Internet users aged 60 and up. With varying expected dropout rates, the samples were planned to have a final panel that will comprise about 500 participants per country. The questionnaire includes closed-ended questions exploring media use, places of media use, media preferences, background characteristics, and subjective well-being. With the exception of minor adaptations (for example, mentioning a new trendy Instant Message Software in the question related to this medium), the same measurement will be used in each of the three waves.

This study is expected to significantly contribute to the body of knowledge related to ageing in a digital world and to the factors enabling or constraining older audiences to use new media over time. Its insights can be used for both theory building and practical implications, and direct the information policy of organizations aiming at creating conditions for older audiences to stay connected to crucial information allowing them to stay active members in our society.

June 1, 2018: 1st report – Older audiences in the digital media environment: A cross-national longitudinal study (PDF, 1.4MB)

Project updates

ACT releases the report on the first wave of its cross-country longitudinal study

ACT is pleased to announce the release of the report of the first…


Statistics don’t hurt (I) – European team Workshop

January 29 - January 31
The Statistics don’t hurt (I) – European team workshop is a three day, hands-on workshop on stat...

Project coordinators

Eugène Loos (Utrecht University, Netherlands)
Galit Nimrod (Ben-Gurion University of the Negev, Israel)
Mireia Fernández-Ardèvol (IN3-Open University of Catalonia, Catalonia, Spain)

ACT project principal investigator

Kim Sawchuk (Concordia University, Canada)

Dataset coordinators

Austria: Barbara Ratzenböck (University of Graz, Austria) (PhD Student)
Canada: Martine Lagacé (University of Ottawa, Canada)
Denmark: Cecilie Givskov (University of Copenhagen, Denmark)
Finland: Sakari Taipale (University of Jyväskylä, Finland)
Israel: Galit Nimrod (Ben-Gurion University of the Negev, Israel)
Netherlands: Eugène Loos (Utrecht University, Netherlands)
Romania: Loredana Ivan (National University of Political Studies and Public Administration, Romania)
Spain: Mireia Fernández-Ardèvol (IN3-Open University of Catalonia, Catalonia, Spain)

Project members

Austria: Roberta Maierhofer (University of Graz, Austria)
Verena Köck (University of Graz, Austria) (PhD Student)
Anja Hardi (University of Zadar, Croatia) (Master student) (ONLY WAVE 1)
Canada: Lise van de Beeck (University of Ottawa, Canada) (PhD Student)
Catherine Middleton (Ryerson University, Canada)
Marguerite Kephart (Respecting Elders: Communities Against Abuse, Canada)
Houssein Charmarkeh (University of Ottawa, Canada) (PhD Student)
Lisa Carver (Queen’s University, Canada) (PDF Student)
Kim Sawchuk (Concordia University, Canada)
Constance Lafontaine (Concordia University, Canada) (PhD Student)
Maude Gauthier (Concordia University, Canada)
Finland: Joonas Karhinen (University of Jyväskylä, Finland) (Project researcher)
Israel: Vera Gallistl (University of Vienna, Austria) (PhD Student)
Netherlands: Boban Braspenning (Utrecht University, Netherlands) (Master Student)
Romania: Ioana Schiau (National University of Political Studies and Public Administration, Romania) (PDF Student)
Spain: Andrea Rosales Climent (IN3-Open University of Catalonia, Catalonia, Spain) (PDF Student)
Pedro Jacobetty (IN3-Open University of Catalonia, Catalonia, Spain) (PhD Student)
Daniel Blanche (IN3-Open University of Catalonia, Catalonia, Spain) (PhD Student)


Research Areas:
Telecommunication Technologies

ACT Partners:
Ben-Gurion University of the Negev, Israel
Utrecht University, The Netherlands
University of Graz, Austria
National University of Political Studies and Public Administration, Romania
IN3 Open University of Catalonia, Spain
University of Ottawa, Canada